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Sophie Dollar

Sophie has dedicated her career to developing consumer insights and brand strategies for the likes of Coca-Cola, Nike Inc., Fairtrade, DFID, USAID and Haller mAgri. After seven years in advertising, she had a crisis of conscience and now focuses almost exclusively on social impact initiatives that drive positive behaviour change. In 2011, she started working with Nike Foundation in Rwanda, helping develop the country’s first youth media brand for empowering girls. Sophie is now an independent brand strategy consultant.

Sophie Dollar